/QUICK BIO

 

French/Venezuelan if you look at my passport. French only if you listen to my accent.

15 years as a strategist moving across integrated marketing strategy, product strategy, brand strategy and innovation. I consider myself a generalist/polymath capable of diving deep into any industry and challenges.

Started in Paris, moved to London, and in NYC for close to decade with a 1 year break traveling around the world. Went up close to shipwrecks on the Skeleton Coast, woke up in the middle of the night to hear the lions roar, stargazed with Bedouins in the desert, played Arcade in Wanhua District, floated in the sea where Jesus apparently walked (not sure how he did that), got a fresh shave and haircut in an imperial city and watched people surf one of the world’s deadliest wave.

I’m into traveling (no way?!), gaming, football, played basketball and table tennis competitively, I wear all my sneakers because I don’t think they have value staying hidden in boxes and I’d have been an architect in another life. I’m probably getting my motorcycle driving license soon.

I like great stories, and shy away from the boring ones.

 
 

/UP TO NOW

[Last updated, May 8th 2023]

 
 

> Building Office of Applied Imagination (0-41), my own innovation studio

> Writing 0-41 thesis, about how obsessing for optimizing towards all the wrong things made us forget how to imagine great brand, product, design stories.

> On-going advisory for a couple of startups, from branding to product market fit.

> Writing a sci-fi novel, “lost extinction” is the working title

> Gave up on COD: Warzone, watching CS:GO Blast TV Paris major

> Still Working on finally getting my handstand